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HR Leadership campaign
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FWD 2023 | Global event
Udemy’s marquee B2B global event since 2020, showcasing: Thought leadership, product and partnerships ecosystem in the L&D space. Primarily focused on HR/L&D and business leaders.
CHALLENGE
Evolve the existing FWD brand to reflect an elevated brand experience.
Execute a compelling virtual experience to our global audience of prospects and customers positioning UB as a thought leader and strategic partnership across all industries.
Deliver an engaging In-person experience that is bespoke to each region and culture.
SOLUTION
Review previous events to improve the system based on past learnings.
Incorporate unique themes for each region taking into account not only the regions but capture on cultural moments.
US | Virtual
2,097 attendees, $2.9M pipe
$280K closed won
London
75 attendees, $1.3M pipe
$10M ARR, $606K ent seats
Mumbai
196 attendees, $473K pipe
$39K closed won
São Paulo
113 attendees, $446K pipe
ROI 12X
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FWD 2022 | Global event
LIVE
1,525 attendees, 701 MQLs, 9 SQOs,
$3.8M total opp, $545K closed won
ON DEMAND
786 viewers,
26 MQLs, 2 SQOs
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SURVEY REPORT 2024
full report can be viewed here.
Udemy surveyed ~12,000 consumer and business learners around the world and analyzed their learning styles to inform our latest report: The 5 Learner Profiles.
CHALLENGE
Position Udemy as the leader in the skills-based economy with a deep understanding of customer needs. Transforming Udemy from being perceived as a content provider to a trusted partner and thought leader in the learning space. Data must be clear and effective while still drawing intrigue.
SOLUTION
Break down the information into digestible portions leveraging visual elements to define topics and informational hierarchy. Display the graphs in a way that is engaging, clear to connect, and accessible. Ensure the report is navigation friendly.
Downloads 3,412
Net new 1,475
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