top of page
Udemy surveyed ~12,000 consumer and business learners around the world and analyzed their learning styles to inform our latest report: Making Learning Work for Everyone: The 5 Learner Profiles.
Challenge
-
Position Udemy as the leader in the skills-based economy with a deep understanding of customer needs.
-
Transforming Udemy from being perceived as a content provider to a trusted partner and thought leader in the learning space.
-
Data must be clear and effective while still drawing intrigue.
Solution
-
Break down the information into digestible portions leveraging visual elements to define topics and informational hierarchy.
-
Display the graphs in a way that is engaging, clear to connect, and accessible.
-
Ensure the report is navigation friendly.
DIGITAL SURVEY REPORT | 2024
Thought Leadership campaign
RESULTS​
Downloads 3,412
Net new 1,475
Highlights below; full report can be viewed here.​
Two part interactive tabbing system,
to easily navigate the 40 page doc.​
Global Event 2023
FWD | 2023 | Global event, virtual and in-person
Challenge
Evolve the existing FWD brand to reflect an elevated brand experience.​
Udemy’s marquis B2B global event since 2020, showcasing: Thought leadership, product and partnerships ecosystem in the L&D space. Primarily focused on HR/L&D and business leader audience.
-
Deliver a compelling virtual experience to our global audience of prospects and customers positioning UB as a thought leader and strategic partnership across all industries.
-
APAC, LATAM, EMEA: deliver a compelling In-person experience that is bespoke to each region and culture.
Solution
-
Review previous events to improve the system based on past learnings.​
-
Incorporate unique themes for each region taking into account not only the regions but capture on cultural moments.
RESULTS​
AMER | Virtual event
2,097 attendees​
$2.9M pipeline
$280K closed won
EMEA | London
75 attendees
$10M ARR, $1.3M pipeline,
& $606K enterprise seats
APAC | Mumbai
196 attendees
$473K pipeline
$39K closed won
LATAM | São Paulo
113 attendees
$446K pipeline
ROI 12X
"
We had a full house with incredible sessions on AI in learning, 2024 learning and skills trends and a panel of learning leaders sharing how they are building a future-ready workforce.
Aisling Noonan, Senior Events and Demand Gen Marketing, Udemy
Global Event 2022
FWD | 2022 | Global event, virtual and in-person
VIRTUAL EVENT RESULTS​
LIVE
1,525 attendees, 701 MQLs, 9 SQOs,
$3.8 M total opp, $545K closed won.
ON DEMAND
786 viewers, 26 MQLs, 2 SQOs
.png)
bottom of page