FWD | 2023 | Global event, virtual and in-person

Udemy’s marquis B2B global event since 2020, showcasing: Thought leadership, product and partnerships ecosystem in the L&D space. Primarily focused on HR/L&D and business leader audience.

CHALLENGE

Evolve the existing FWD brand to reflect an elevated brand experience.
Deliver a compelling virtual experience to our global audience of prospects and customers positioning UB as a thought leader and strategic partnership across all industries.
Deliver an engaging In-person experience that is bespoke to each region and culture.

SOLUTION

Review previous events to improve the system based on past learnings.
Incorporate unique themes for each region taking into account not only the regions but capture on cultural moments.

AMER | Virtual

2,097 attendees, $2.9M pipe

$280K closed won

London

75 attendees, $1.3M pipe
$10M ARR, $606K ent seats

Mumbai

196 attendees, $473K pipe
$39K closed won

São Paulo

113 attendees, $446K pipe
ROI 12X

Global Event 2023

Aisling Noonan, Senior Events and Demand Gen Marketing, Udemy

We had a full house with incredible sessions on AI in learning, 2024 learning and skills trends and a panel of learning leaders sharing how they are building a future-ready workforce.

Global Event 2022

FWD | 2022 | Global event, virtual and in-person

LIVE
1,525 attendees, 701 MQLs, 9 SQOs,
$3.8M total opp, $545K closed won

ON DEMAND
786 viewers,
26 MQLs, 2 SQOs

DIGITAL SURVEY REPORT | 2024

Thought Leadership campaign

Udemy surveyed ~12,000 consumer and business learners around the world and analyzed their learning styles to inform our latest report: Making Learning Work for Everyone: The 5 Learner Profiles.

CHALLENGE

Position Udemy as the leader in the skills-based economy with a deep understanding of customer needs.
Transforming Udemy from being perceived as a content provider to a trusted partner and thought leader in the learning space.
Data must be clear and effective while still drawing intrigue.

SOLUTION

Break down the information into digestible portions leveraging visual elements to define topics and informational hierarchy.
Display the graphs in a way that is engaging, clear to connect, and accessible.
Ensure the report is navigation friendly.

Downloads 3,412

Net new 1,475

Highlights below; full report can be viewed here.

FWD | 2023 | Global event, virtual and in-person

Udemy’s marquis B2B global event since 2020, showcasing: Thought leadership, product and partnerships ecosystem in the L&D space. Primarily focused on HR/L&D and business leader audience.

CHALLENGE

Evolve the existing FWD brand to reflect an elevated brand experience.​

Deliver a compelling virtual experience to our global audience of prospects and customers positioning UB as a thought leader and strategic partnership across all industries.

Deliver an engaging In-person experience that is bespoke to each region and culture.

SOLUTION

Review previous events to improve the system based on past learnings.​

Incorporate unique themes for each region taking into account not only the regions but capture on cultural moments.

AMER | Virtual

2,097 attendees​, $2.9M pipe

$280K closed won

London

75 attendees, $1.3M pipe $10M ARR, $606K ent seats

Mumbai

196 attendees, $473K pipe $39K closed won

São Paulo

113 attendees, $446K pipe ROI 12X

We had a full house with incredible sessions on AI in learning, 2024 learning and skills trends and a panel of learning leaders sharing how they are building a future-ready workforce.

FWD | 2022 | Global event, virtual and in-person

LIVE 1,525 attendees, 701 MQLs, 9 SQOs, $3.8M total opp, $545K closed won

ON DEMAND 786 viewers, 26 MQLs, 2 SQOs

DIGITAL SURVEY REPORT | 2024

Udemy surveyed ~12,000 consumer and business learners around the world and analyzed their learning styles to inform our latest report: Making Learning Work for Everyone: The 5 Learner Profiles.

CHALLENGE

Position Udemy as the leader in the skills-based economy with a deep understanding of customer needs.

Transforming Udemy from being perceived as a content provider to a trusted partner and thought leader in the learning space.

Data must be clear and effective while still drawing intrigue.

SOLUTION

Break down the information into digestible portions leveraging visual elements to define topics and informational hierarchy.

Display the graphs in a way that is engaging, clear to connect, and accessible.

Ensure the report is navigation friendly.

Downloads 3,412

Net new 1,475

Highlights below; full report can be viewed here.​

Two part interactive tabbing system, to easily navigate the 40 page doc.​

Evolve the existing FWD brand to reflect an elevated brand experience.

Review previous events to improve the system based on past learnings.

2,097 attendees, $2.9M pipe

75 attendees, $1.3M pipe
$10M ARR, $606K ent seats

196 attendees, $473K pipe
$39K closed won

113 attendees, $446K pipe
ROI 12X

LIVE
1,525 attendees, 701 MQLs, 9 SQOs,
$3.8M total opp, $545K closed won

ON DEMAND
786 viewers,
26 MQLs, 2 SQOs

Highlights below; full report can be viewed here.

Two part interactive tabbing system, to easily navigate the 40 page doc.