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UNBOUND FESTIVAL 2018
A Festival of New Works, for
12 international choreographers create 12 world premiere ballets.
CHALLENGE
Combine Repertory season while introducing a new style of ballet.
Capture the attention of a younger audience.
SOLUTION
Leaning into the brand's core elements while introducing new shapes, transparencies, and color palette to bring vibrancy and intrigue. While the new colors are less traditional, they are exceptionally vibrant in order to appeal to a younger audience.
REPERTORY SEASON 2018
The season includes familiar favorites, classic
fairy tales, contemporary ballets, and a boundary-breaking exploration of the future of ballet.
CHALLENGE
Give this season an elevated editorial flavor.
Trim down the noise of the past designs
SOLUTION
Leaning into the sophistication of the black and white photography and clean forms. Remove the previous sharp angles. Fully extend the shadow backgrounds. Let the photos breath when connected to type.
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